About 

We (Erik Mercier & Mark Couillard) started this project in 2016, becoming Alberta’s first full-time Natural Wine importers.

To us, Natural Wines must be ethically farmed. Our producers have adopted a plethora of methodologies ranging from permaculture and regenerative agriculture, to biodynamics. The human cost of farming is often underplayed in wine’s narrative and we are actively engaged in advocating for farmers.

In the winery, our producers eschew adjuncts and heavy-handed manipulations. This means no acidification or deacidification, no chaptalization or reverse osmosis, no enzymes or DAP, fermentations and conversions with ambient microbes, fermentation and ageing in neutral vessels, minimal fining or filtration, no additional natural or artificial colour, and sometimes even avoiding SO2 altogether. 

Our personal predispositions heavily influence the wines we chose to bring into the country. We tend to avoid wines aged in excessive new oak or that have outlandish alcohol levels. We also tend to enjoy wines with plenty of acidity. We're not impartial to volatile acidity and brettanomyces but they must be in balance.

Finally, we love dealing directly with winemakers and grape growers. Most of our producers are very small; because of this, many cuvées are only available once or twice each year. As a result, we deal mostly with boutique wine shops and independent restaurants. 

JUICE IMPORTS IS LOCATED ON THE TRADITIONAL LANDS OF THE: NIITSÍTPIIS-STAHKOII ᖹᐟᒧᐧᐨᑯᐧ ᓴᐦᖾᐟ (BLACKFOOT / NIITSÍTAPI ᖹᐟᒧᐧᒣᑯ) (KAINAIWA, SIKSIKA NATION, PIIKANI) | KTUNAXA ɁAMAKɁIS | TSUU T’INA | MICHIF PIYII (MÉTIS)